Roché
Lifestyle
Roche is a boutique jewelry brand based in Spain. Founded by 3 best friends, they’ve shared their unique and charming designs with the world, and have made the most impact in South Florida. Hosting popups at Miami’s most coveted markets, they have fostered a strong community of admirers.
The Problem
Roche encountered significant challenges in several critical areas: establishing a robust brand identity, creating packaging that effectively conveyed their brand, and developing a comprehensive marketing strategy. Their website lacked advanced features and required significant customization to meet industry standards. Additionally, they struggled to cultivate a community through Instagram and email marketing, missing key opportunities to engage their audience and drive growth.
Our Solution
We developed a customized marketing program tailored to meet Roche's unique needs, which included a revamped website, comprehensive email and SMS marketing, and a strategic approach to Instagram management. Each of these services is critically valuable to a new brand:
Website Revamp: We overhauled Roche's website to include advanced features, improved user experience, and enhanced customization. This not only established a strong online presence but also ensured that the website reflected the brand's identity and values, helping to attract and retain customers.
Email and SMS Marketing: By implementing targeted email and SMS marketing campaigns, we enabled Roche to engage directly with their audience, providing personalized content and promotions. This approach fostered customer loyalty and increased conversion rates, driving revenue growth.
Instagram Management and Strategy: Our strategic management of Roche's Instagram account included curated content, regular posting schedules, and active engagement with followers. This helped build a strong online community, increase brand awareness, and drive traffic to their website.
Creative Direction for Photoshoots: We directed a professional photoshoot to produce high-quality visual content that embodied Roche's brand and vision. High-quality visuals are essential for creating a strong first impression, engaging social media content, and effective marketing materials.
Each of these services played a pivotal role in establishing Roche as a competitive and recognizable brand in their industry, ensuring cohesive and professional representation across all platforms.
What We Manage
Instagram Management and Strategy
Website
Content Creation
Creative Direction
Email + SMS Marketing
Through our branding package we were able to work with our client’s vision and bring it to life in a modern and cutting edge logo that matched their high tech product. Through outreach and management we grew their email marketing list to over 1,000+ leads in just 6 months. By strategically designing their website we increased overall average website visits and engagement. Our team built and handled 3 social media platforms from scratch, additionally we created and handled their new discord community.